There is considerable debate among the experts whether content is important or backlinks. Well, here is the ultimate conclusion of this debate.
Content is definitely more important than backlinks as a website without links can survive and flourish with other promotional means like word-of-mouth publicity, texts, referrals, email marketing etc. and the biggest example of it is social networking sites like facebook and twitter that are renowned worldwide without any link building efforts.
Whereas a website cannot survive without content despite building tons of links. User’s will return disappointment when they will find no content on web and will never return in future too. This is not something that will bring credibility for your business in niche.
Content also has the potential of converting prospect of clients into actual sales whereas links only bring leads.
Hence, the end concussion is that content is definitely the King In SEO whereas Links are second most important thing.
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